Education Tech
Brand Strategy
Identity Design
Branding the Future
of Education Software
When SiSi approached me, they already had an innovative product: the only true all-in-one Learning Management System and Student Information System. What they lacked was a cohesive visual identity and clear brand strategy to strengthen their market position and build credibility. They had a starting point in a color palette and UI, but varied logos, inconsistent usage, and no unified brand language.
The challenge was to clearly define SiSi's philosophy and personality, synthesize it into a scalable brand system, and bring it all to life across pitch decks, social media posts, and a redesigned website.
Together, we built a more expansive identity that preserved the playful spirit of the original brand, while better reflecting their position as the most modern, user-friendly, and cost-effective LMS/SIS available and better expressing their vision for the future of education technology, co-authored by educators themselves.
Delivered:
Website redesign for sisi.org
Full brand identity system (logo, type, color, patterns, guides)
Comprehensive brand audit and strategic positioning
Multiple slide decks for pitch meetings and internal use
Brand materials including social posts and print collateral
